KABLAMO
The Future of Work is Already Here
Future of WorkOctober 202510 min read

The Future of Work is Already Here

How AI is reshaping not just what we build, but how we work together as humans and machines

AW
Allan Waddell
Founder & Co-CEO, Kablamo

I've spent the last year watching how AI is changing the way we work at Kablamo. What I've seen isn't the dystopian job-killing narrative. It's something far more interesting—and far more human.

"AI isn't replacing humans. It's amplifying what makes us uniquely human: creativity, empathy, judgment, and the ability to see what doesn't exist yet."

The New Division of Labour

We're seeing a fundamental reorganisation of work. Tasks that used to take hours now take minutes. But here's what most people miss: the time saved isn't being used to do less. It's being used to do more of what matters.

70%
Reduction in routine task time
3x
More time on strategic thinking
85%
Report higher job satisfaction

What This Means for Teams

The teams that thrive in this new world aren't the ones with the most AI tools. They're the ones that have figured out how to combine human judgment with machine capability.

A Day in the Life: AI-Augmented Design

AM

Morning: AI generates 50 design variations
Based on brief, brand guidelines, and past performance data

H

Human: Selects and refines 5 promising directions
Applies creative intuition and strategic thinking

AI

Afternoon: AI expands selected directions
Creates production-ready assets, adapts for all formats

H

Human: Final review and client presentation
Brings emotional intelligence and stakeholder management

The Skills That Matter Now

The most valuable skills aren't what most people expect. Technical AI knowledge is important, but it's becoming commoditised. What's scarce—and increasingly valuable—is different.

Problem Framing

AI can solve problems brilliantly. But it can't tell you which problems are worth solving. The ability to ask the right questions is priceless.

Synthesis

AI generates. Humans synthesise. The ability to see patterns across domains and create novel combinations is deeply human.

Emotional Intelligence

Understanding what people actually need—not just what they say—becomes even more important when machines handle the obvious.

Judgment Under Uncertainty

AI needs clean inputs to give good outputs. Humans thrive in ambiguity, making decisions with incomplete information.

"The future belongs to those who can dance with machines, not those who compete against them."

The Human Premium

Here's my prediction: as AI handles more of the "what" and "how", the human elements—the "why" and "for whom"—become exponentially more valuable.

The future of work isn't human vs. machine. It's human with machine, creating things neither could create alone. And that future? It's not coming. It's here.