Most organisations are asking the wrong question. They ask: "How can we use AI in our business?" The right question is: "How do we become a business of AI?"
The Shift in Mindset
For the past decade, digital transformation meant taking analogue processes and digitising them. We took paper forms and made them digital. We took physical meetings and made them virtual. We took manual workflows and automated them.
AI transformation is fundamentally different. It's not about doing the same things faster or cheaper. It's about doing things that were previously impossible. It's about creating value in ways that couldn't exist before.
- •AI as a feature in existing products
- •Automation of existing workflows
- •Cost reduction focus
- •AI owned by IT department
- •Incremental improvements
- ◆AI as the core operating system
- ◆New capabilities that didn't exist
- ◆Value creation focus
- ◆AI owned by the entire business
- ◆Exponential transformation
What This Looks Like in Practice
At Kablamo, we've been helping Australia's largest organisations make this shift. Here's what we've learned about what separates the leaders from the laggards:
They Start with the Intelligence Layer
Instead of adding AI to existing applications, they build a central intelligence layer that every system can tap into. This creates compounding returns as each new use case makes the entire system smarter.
They Redesign Around Decisions, Not Tasks
The goal isn't to automate tasks—it's to improve decision quality. Every significant decision in the organisation becomes an opportunity for AI augmentation.
They Treat Data as a Product
Data isn't a byproduct of operations—it's the fuel for intelligence. They invest in data infrastructure with the same rigor they apply to customer-facing products.
"In five years, there will be two types of companies: those that are fundamentally AI-native, and those that are fundamentally obsolete."
The Path Forward
This isn't about technology. It's about ambition. The organisations that will thrive are those that see AI not as a tool to be deployed, but as a fundamental capability to be developed.
The question isn't whether your business will be transformed by AI. The question is whether you'll be the one doing the transforming, or whether you'll be transformed by someone else.
Ready to make the shift?
I'd love to discuss how your organisation can move from "with AI" to "of AI". Let's have a conversation.
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