__BY JAMES HARKNESS / EXPERT, FEATURED, LET'S TALK BUSINESS / 17 JAN 2018
Automation. Referral programs. Team-wide innovation targets. X-factor recruits. Constant website optimisation. Strategic partnerships with complementary, credibility-enhancing businesses. An experimentation mindset. A responsive product/market fit.__
These were some of the recommendations yielded by this week’s “Let’s Talk…” feature, which asked a dozen thought leaders, including startup founders, to identify the growth hacks that have helped them scale their businesses. As one commentator noted, however, “no amount of clever growth hacking in the margins can compensate for a poor solution”.
__ALLAN WADDELL - FOUNDER AND CEO - KABLAMO: __
“Our growth hack is built entirely around people. In order to scale a business quickly, we believe you have to create a foundation that is fully human.
“Specific individuals really count, especially in a highly competitive industry like ours. In other words, you are not hiring to just fill roles, you are hiring to build brand, build culture and fire up incredible growth.
“You want X-factor people who are nearly impossible to duplicate and who will attract other X-factor people. While it’s not easy to even find these people, it’s virtually impossible to keep them unless you deliver on these three things: career, money and lifestyle.”
